{"id":556,"date":"2016-08-30T05:09:30","date_gmt":"2016-08-30T05:09:30","guid":{"rendered":"http:\/\/insertcom.es\/en\/departamentos\/marketing\/"},"modified":"2016-08-30T06:45:21","modified_gmt":"2016-08-30T06:45:21","slug":"marketing","status":"publish","type":"page","link":"https:\/\/insertcom.es\/en\/departments\/marketing\/","title":{"rendered":"MARKETING"},"content":{"rendered":"

\"marketing-logo-insertcom\"<\/a><\/p>\n

Within a Full Communication Plan these marketing actions can be implemented:<\/h4>\n

<\/p>\n

<\/p>\n

Integrated marketing plan<\/span><\/h3>\n

Environmental analysis: <\/strong>Macro environment
\nCustomer market study: <\/strong>Micro environment
\nBusiness objectives<\/strong>
\nSWOT analysis<\/strong>
\nMonitoring competition<\/strong>
\nTarget<\/strong>
\nStrategies<\/strong>
\nActions<\/strong>
\nControl<\/strong><\/p>\n

\n<\/div><\/p>\n

<\/p>\n

Marketing de servicios<\/span><\/h3>\n

Marketing mix
\n<\/strong>Market research
\n<\/strong>Definition of services
\nPositioning services<\/strong><\/p>\n

\n<\/div>\n

CRM<\/span><\/h3>\n

Buyer Person
\nLoyalty strategies
\nemail marketing
\nCRM<\/strong><\/p>\n

\n<\/div><\/div><\/p>\n

<\/p>\n

<\/p>\n

SEO positioning<\/span><\/h3>\n

Keywords\u00a0Analysis
\nSite Maps
\nMeta Tags
\nLinkbuilding
\nContent marketing
\nInternational SEO
\nAudit of toxic links
\nDecriminalization of web projects
\nUsability study<\/strong><\/p>\n

\n<\/div><\/p>\n

<\/p>\n

SEM\u00a0<\/span>positioning<\/span><\/h3>\n

Banner campagns
\nSponsored links<\/strong>
\nGraphics video ads<\/strong>
\nPublicity<\/strong><\/p>\n

\n<\/div><\/p>\n

<\/p>\n

Search Engine Optimization<\/span><\/h3>\n

Adwords campagns
\n<\/strong>Bing Ads
\n<\/strong>Landing Pages
\n<\/strong>Remarketing<\/strong><\/p>\n

\n<\/div><\/div>\n

<\/p>\n

<\/p>\n

Inbound Marketing<\/span><\/h3>\n

Generation of web traffic
\nConversion strategies
\nMarketing automation
\nMonitoring leads
\nUser loyalty<\/strong><\/p>\n

\n<\/div><\/p>\n

<\/p>\n

Online reputation<\/span><\/h3>\n

Brand monitoring
\nPositioning auditing
\nBrand image auditing
\nError correction
\nOnline brand control<\/strong><\/p>\n

\n<\/div><\/p>\n

<\/p>\n

Web analytics<\/span><\/h3>\n

Google Analytics
\n<\/strong>Webmasters Tools
\n<\/strong>Periodical analytical reports<\/strong><\/p>\n

\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Within a Full Communication Plan these marketing actions can be implemented:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":513,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nMARKETING - Insertcom | Strategic Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insertcom.es\/en\/departments\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MARKETING - Insertcom | Strategic Communications\" \/>\n<meta property=\"og:description\" content=\"Within a Full Communication Plan these marketing actions can be implemented:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insertcom.es\/en\/departments\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Insertcom | Strategic Communications\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Insertcom-940379236098877\/\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-30T06:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/insertcom.es\/wp-content\/uploads\/2016\/08\/marketing-logo-insertcom.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insertcom.es\/en\/departments\/marketing\/\",\"url\":\"https:\/\/insertcom.es\/en\/departments\/marketing\/\",\"name\":\"MARKETING - 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