With respect to the traditional logo of the institue, a process of restyling of the logo and cohesion of Brand Image was carried out in all the communicative channels of the IMI.
Development of a creative process for a campaign of four different radio commercials, each focused on promoting a different objective: Gynecology Services, Obstetrics Services, the New space specialized in Maternity and Childbirth Preparation.
*production carried out by the Cadena SER
For a project of prestige and online reputation, we developed an audit, studying aspects such as the monitoring of the brand in search engines, newspapers, social networks and specialized portals; Brand positioning and brand image auditing.
After the study, development and layout of the IMI Social Media Plan, we started the actions in the social networks: Facebook / Instagram / YouTube / Google + / Spotify
Through the implementation of the appropriate strategy for the Maternal and Child Institute, and included in its Social Media Plan, the following short-term results had been obtained:
+ 220 Likes
+ 32000 Reached users per month
This publication in corporate photo format reached over more than 5500 people, obtained 267 interactions and more than 650 clicks in the publication.
In order to bring the daily news of IMI closer to its patients, an action plan was developed and carried out for Instagram, obtaining the following results:
+ 140 Followers
+ 250 Likes on avarage per month
The YouTube channel of the Instituto Materno Infantil shows viewers IMI’s philosophy, their values, daily work and services through a Video Marketing strategy, in order to achieve the business and communication goals through the most-used online format.