IMI
![imagenmarca](https://insertcom.es/wp-content/uploads/2016/08/imagenmarca.png)
With respect to the traditional logo of the institue, a process of restyling of the logo and cohesion of Brand Image was carried out in all the communicative channels of the IMI.
Development of a creative process for a campaign of four different radio commercials, each focused on promoting a different objective: Gynecology Services, Obstetrics Services, the New space specialized in Maternity and Childbirth Preparation.
*production carried out by the Cadena SER
![tarjetasdevisita](https://insertcom.es/wp-content/uploads/2016/08/tarjetasdevisita-1.png)
![carpetas](https://insertcom.es/wp-content/uploads/2016/08/carpetas.png)
![carpetagenerica](https://insertcom.es/wp-content/uploads/2016/08/carpetagenerica.png)
![auditoriademarca](https://insertcom.es/wp-content/uploads/2016/08/auditoriademarca.png)
For a project of prestige and online reputation, we developed an audit, studying aspects such as the monitoring of the brand in search engines, newspapers, social networks and specialized portals; Brand positioning and brand image auditing.
After the study, development and layout of the IMI Social Media Plan, we started the actions in the social networks: Facebook / Instagram / YouTube / Google + / Spotify
Through the implementation of the appropriate strategy for the Maternal and Child Institute, and included in its Social Media Plan, the following short-term results had been obtained:
+ 220 Likes
+ 32000 Reached users per month
This publication in corporate photo format reached over more than 5500 people, obtained 267 interactions and more than 650 clicks in the publication.
![instagram](https://insertcom.es/wp-content/uploads/2016/08/instagram.png)
In order to bring the daily news of IMI closer to its patients, an action plan was developed and carried out for Instagram, obtaining the following results:
+ 140 Followers
+ 250 Likes on avarage per month
![youtube](https://insertcom.es/wp-content/uploads/2016/08/youtube-1.png)
The YouTube channel of the Instituto Materno Infantil shows viewers IMI’s philosophy, their values, daily work and services through a Video Marketing strategy, in order to achieve the business and communication goals through the most-used online format.