IMI

DESCRIPTION: Brand image
DEPARTMENT: Design
SERVICE: Design logo
  imagenmarca

With respect to the traditional logo of the institue, a process of restyling of the logo and cohesion of Brand Image was carried out in all the communicative channels of the IMI.

DESCRIPCTION: Photograph session team
DEPARTMENT: Audiovisuals 
SERVICE: Photography

 

DESCRIPTION: Videos Gynecology
DEPARTMENT: Audiovisuas
SERVICE: Video Marketing

 

DESCRIPTION: Session photographs installations
DEPARTMENT: Audiovisuals 
SERVICE: Photography

 

DESCRIPCTION: Videos Obstetrics
DEPARTMENT: Audiovisuals
SERVICE: Video Marketing


 

DESCRIPTION: Commercials IMI 
DEPARTMENT: Audiovisuals
SERVICE: Radio commercials

Development of a creative process for a campaign of four different radio commercials, each focused on promoting a different objective: Gynecology Services, Obstetrics Services, the New space specialized in Maternity and Childbirth Preparation.

*production carried out by the Cadena SER

DESCRIPTION: Business cards
DEPARTMENT: Design
SERVICE: Corporate stationery
tarjetasdevisita

DESCRIPTION: Gynecology and Obstetrics folders
DEPARTMENT: Design
SERVICE: Corporate stationery
carpetas

 

DESCRIPTION: Generics Folder 
DEPARTMENT: Design 
SERVICIO: Corporate stationery
carpetagenerica

 

DESCRIPTION: Brand Audit 
DEPARTMENT: Marketing 
SERVICE: Online reputation

auditoriademarca

 

 

For a project of prestige and online reputation, we developed an audit, studying aspects such as the monitoring of the brand in search engines, newspapers, social networks and specialized portals; Brand positioning and brand image auditing.

 

DESCRIPTION: Execution Social Media plan 
DEPARTMENT: Social Media
SERVICE: Community Management

After the study, development and layout of the IMI Social Media Plan, we started the actions in the social networks: Facebook / Instagram / YouTube / Google + / Spotify

facebook

 

 

Through the implementation of the appropriate strategy for the Maternal and Child Institute, and included in its Social Media Plan, the following short-term results had been obtained:

+ 220 Likes
+ 32000 Reached users per month

 

This publication in corporate photo format reached over more than 5500 people, obtained 267 interactions and more than 650 clicks in the publication.

 

instagram

 

 

 

 

In order to bring the daily news of IMI closer to its patients, an action plan was developed and carried out for Instagram, obtaining the following results:

+ 140 Followers
+ 250 Likes on avarage per month

youtube

 

 

 

The YouTube channel of the Instituto Materno Infantil shows viewers IMI’s philosophy, their values, daily work and services through a Video Marketing strategy, in order to achieve the business and communication goals through the most-used online format.

Skills

Audiovisuals, Design, Marketing, Social media